When rebranding Bose my goal was to give it a modern look while still representing the elegant marriage of form and sound that is the company’s heritage. I introduced both color as well as a soundwave pattern into the new identity. The green is progressive and unique, yet refined. The soundwave introduces a new graphic to the brand, but is deployed carefully as to not dilute or distract from the wordmark.
Art Direction + Design: Sean Connors
Instructor: Richard Poulin